Our Values
We have a public service ethos at our core, delivering high quality environmental and associated services. Our aim is to improve the lives of all residents and businesses in the borough by ensuring that Ealing is an attractive place to live, work and visit. This is achieved by recruiting the right team at the right cost and asking them to work in a way that represents our core values.
Greener Ealing 4Cs:
Customer Comes First
Collaborative
Caring
Committed
Our Vision
Our vision is for Greener Ealing to be recognised as one of the leading environmental service providers in West London and across the capital and we will achieve this by:
Delivering a high quality of service.
Supporting the council to make Ealing an attractive place.
Delivering best value for money to residents.
Ensuring Greener Ealing has the smallest possible environmental footprint to support the council’s aim to achieve carbon-neutral status by 2030.
Working collaboratively with the council.

Growth
We expect that additional services will be transferred from the Council in the future, and we are well-positioned to support this transition by identifying efficiencies and enhancing service delivery. We maintain regular and constructive dialogue with our client teams to facilitate this process.
Beyond our work with the local authority, we are confident in our ability to succeed in wider markets and are keen to replicate the success we've achieved in Ealing. While we currently manage a number of smaller contracts, we are actively looking to expand our reach and service offering.
We are particularly enthusiastic about growth opportunities for our in-house Training Academy, our vehicle maintenance workshop, which still has available capacity, and our event management capabilities. We've already demonstrated expertise in this area through our support of the Ealing Half Marathon and the Hanwell Hootie, and we see strong potential to build on this.
We are also exploring opportunities to deliver services to Housing Associations across the sub-region. To support this goal, we will be developing targeted strategies under the leadership of our newly appointed Business Development Manager. This role will be crucial in identifying new opportunities and building a sustainable business pipeline.
While we remain open to pursuing larger contracts, we are mindful of the associated risks and will continue to align our approach with the appetite of our stakeholders.
Social Value
This is a priority for both us and the Council. We're currently undertaking a project to assess the full scope of our contributions, which are wide-ranging and impactful.
These include frontline inductions, staff training, community engagement, employment opportunities for ex-offenders, volunteer initiatives, carbon footprint reduction, partnerships with local schools and volunteer groups such as LAGERcan (Litter Action Group for Ealing Residents), sponsorship of local events, prioritising local procurement wherever possible, and of course, our core work delivering essential environmental services.
Workforce Strategy
We believe positive contented employees drive business performance. Our workforce strategy is about valuing our people and empowering them to excel.
Fair Pay All staff earn above the London Living Wage.
Development Our in-house training academy supports inductions and ongoing skill-building.
Recognition Employee of the Month celebrates those who go above and beyond
Inclusive PPE We provide quality PPE, with tailored options for women.
Financial Support Access to safe savings and loans via Hillingdon Credit Union.
Career Growth We offer fully funded HGV training and apprenticeships.
Sustainable Commuting Our cycle-to-work scheme helps reduce fuel costs.
Innovation
We use technology for efficiency, training tracking, and real-time feedback from staff to management via ‘Happy or Not’ stations. Our Blink app allows two-way communication between staff and management, a social space and shares health and wellbeing resources.
The result of these initiatives is reflected in the results from the November 2023 staff survey. 81% of our staff completed the survey! For a frontline workforce a result in itself!
Greener Ealing Annual Performance 2019-2024
When Greener Ealing took over the contract in July 2020 there was a history of poor performance from the previous provider resulting in complaints from local politicians and residents. KPIs were a sea of red.
Our immediate objective was to provide a reliable, quality service, Greener Ealing made an immediate positive impact on the KPIs despite the challenges of the pandemic.
There is no better indication of the quality of the service than the number of complaints which has reduced from 2,574 in 2019 to 24 in the first 10 months
of 2024.
These KPIs show how quickly any missed collections are rectified.